13th Street. The Action and Suspense Channel-Hamburg

I found this ad on thecoolhunter.net. There were tons of ads that were very interesting, but this one specifically caught my eye, and for good reason. To promote the Crime and Thriller Channel on 13th street, the bathroom of a nightclub in Hamburg, Germany was especially made. Upon entering the room, the lights suddenly go out. Black lights turn on revealing a bloody crime scene on the floor and walls. Then on the mirror it says, "See what others don't see. 13TH STREET. The Action and Suspense Channel."

If I happened to walk into a bathroom to find this, I probably wouldn't even make it to the stall in time to do my duty. Not only is this engaging the target audience, but the fear factor being used causes people to talk about it. Soon enough, word will spread about the bathroom advertisement and people may come to the nightclub just to experience it for themselves. This is a method of advertising that is so rare and intriguing, it is bound to leave an astonishing mark...if not a puddle on the floor.